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Umbraco

I have a content block that should be shown in pages for 3 products, but not the other 12. Other blocks might be appropriate for one or more pages too.  There are many content blocks like that where each page needs to select the relevant blocks, based on place or language or a user setting or a product category.  How should I set up content blocks so that non-technical folks can designate them for each purpose? And how should I select relevant content blocks at runtime? What is Umbraco's approach to managing variants?  A link to the right documentation or articles or videos would be great. TYIA

How does Umbraco handle multiple variants, in addition to language/culture?  I want to categorize each content block to one or more store locations, AND by whether it is available to preferred customers (or not), AND by its product category.  Are there multiple custom category/label/tag fields when defining a content type, or a single field, or some other mechanism?  What is the recommended approach to define & select multi-variant content?