Hey folks, I don't claim to be a search engine expert so I'd really love some advice from anyone that is as I'd really like to improve the ranking of the UMB.FYI site if possible. It would be great if it could rank higher for "umbraco news" and "umbraco newsletter" but I'm not sure what can / should be implemented to do that. The main content for the site obviously comes from the newsletters, but I did try to tweak the descriptions to make them a bit more SEO optimized but I'm not really seeing much improvement. Anyone got any tips?

Hey Matt, I've spent years getting small and medium size clients to the first page above much larger clients with much larger budgets. It would be a pleasure to help. Please DM when you have time.

I think most of it is a lack of content on your pages. Maybe put in links to the last 2 or 3 editions on the frontpage. Make sure to link back to the front page and archive page from the web versions of the newsletters etc. And try to work on getting better links back to the site, maybe sneak in a link at docs.umbraco.com 🙂

Nice suggestion regarding putting links on the homepage. I've just added a "From the Archive" section that randomly displays 10 stories from the last 3 newsletters (cached for 12 hours). I've also added a "Previous Editions" link to all newsletters to link back to the archive page. https://cdn.discordapp.com/attachments/1294922536143818877/1295352872422080582/image.png?ex=670e56df&is=670d055f&hm=72f0e9811fd6f3067da1ca55799fcf2a8d962ac2bca97e334d835cad8c0d43ee&

Is the

min-h-screen

on the first section intentional? Also, I would add scroll-snaping to the new section, and then hide the scrollbar (https://tailwindcss.com/docs/scroll-snap-type)

css
.scrollbar-hidden {
    -ms-overflow-style: none
}

.scrollbar-hidden::-webkit-scrollbar {
    display: none
}

https://cdn.discordapp.com/attachments/1294922536143818877/1295650505275736084/image.png?ex=670f6c10&is=670e1a90&hm=bfc138f80dc18bba2622384df266ec3fc3aab014539ccdaecb74b7d756e960a3&

The height is intentional, but the subscribe form probably should be aligned to the middle. I’ll take a look at the scroll snapping too. 👍🏻

Hey @Matt Brailsford Not an SEO expert either but hopefully the below also helps along with the advice above. I noticed you don't have image/CSS cache headers. Your domain should resolve to the same URL Adding a custom 404 page. Adding structured data. Google analytics. Adding social media accounts